02: babushka canned wine

PACKAGING

Babushka, a new brand launched by an organic farm in England, wishes to unleash naturally vegan canned exotic wines made of plums, rhubarb, or oranges. Babushka wants to attract young and fun-loving festival-goers who would opt for a refreshing drink in a visually appealing, daring, and bold packaging, as an alternative to trendy crafted beers. Babushka’s entertainment-seekers expose a target market that enjoys cheesy jokes and goofy illustrations.