05: gold museum identity
Even though the Gold Museum in Bogota, Colombia has the largest and most recognised collection in the world, visited by thousands of locals and tourists every year, they needed a new and crisp corporate identity. They sought for something that reflects their exhibition - a memorable experience for visitors of all ages - inviting and accessible.
The stylized design of the logo and icons was inspired by the motif of primitive pre-Colombian era artefacts yet, emulated with a twist, by employing simplified childlike cutouts.
*concept work for a student project*