05: gold museum identity

BRAND IDENTITY/TYPOGRAPHY/HANDMADE

Even though the Gold Museum in Bogota, Colombia has the largest and most recognised collection in the world, visited by thousands of locals and tourists every year, they needed a new and crisp corporate identity. They sought for something that reflects their exhibition - a memorable experience for visitors of all ages - inviting and accessible.

The stylized design of the logo and icons was inspired by the motif of primitive pre-Colombian era artefacts yet, emulated with a twist, by employing simplified childlike cutouts.

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