07: physically entertaining campaign
With the increasing developments in near-instant internet access, people often neglect and, at times, even doubt the usefulness and importance of learning sciences. This ‘Physically Entertaining’ social campaign by the Science Museum in London aims to promote physics by featuring complex scientific facts and theories in an approachable, engaging, and conversational method. Playing with the typeface and vibrant colours breathes back life into these concepts, with interactive elements animating the educational experience.
*concept work for a student project*