01: 41 winks

BRAND IDENTITY/TYPOGRAPHY/ILLUSTRATION

London-based 41 Winks provides sleeping pods and is also a retailer of sleeping masks, sleepers, tote bags, mugs, and many more giftable items. 41 Winks needed a brand identity that would appeal to ambitious high-achievers who don’t get enough sleep at night. The brand reflects the premium feel of midday napping, employing a palette of blended calming tones, earthy visuals, and iconic reminders of nature’s relaxing environment.